How to get the most out of your club
One feature per article: why it works, how to switch it on in the panel —with the real menu names— and what to do with it for your kind of business. Written by us, the people who built it.
- new Privacy and data: everything that’s yours, downloadable
- new Every booking knows where it came from
- new Partial refunds at the till
Referrals: let your customer bring the next one
How the referral programme of a loyalty club works: what reward to give the one who brings a friend and the friend who arrives, how to switch it on in etlas step by step, and what numbers to expect.
6 min 10 min to set up high impact Customer clubBirthdays that fill tables: the complete automation
How to set up the birthday automation in etlas: the reward, the advance notice, the table condition (“come with 4 and the birthday guest eats free”) and the mistakes that switch it off.
6 min 5 min to set up high impact Customer clubTiers that bring people back: how to design them without giving too much away
How to design the tiers of a loyalty club: how many to have, what perk to give at each one, how customers move up and down, and how to set it all up in etlas.
7 min 20 min of design high impact Customer clubThe welcome wheel: a sign-up worth celebrating
What the etlas welcome wheel is, which rewards to put on it (and which not), with what odds, and how it turns a routine sign-up into the first visit won.
5 min 10 min to set up medium impact Customer clubLapsed customers: the message that wakes them up
How the lapsed-customer automation works in etlas: when it fires, what to send, what reward to attach, and why winning one back costs ten times less than attracting a stranger.
5 min 5 min to set up high impact Customer clubThe counter QR code: sign-ups with no typing
How to use the etlas per-location sign-up link and QR code, the print-ready A4 poster, where to put it and the sentence that gets people to scan it.
4 min 5 min + printing high impact MarketingPush campaigns: reach the phone without paying per message
How to send push campaigns to the Wallet card with etlas: target by tier, location or birthday, what to write, when to send and how much is too much.
6 min 10 min per campaign high impact MarketingEmail with your brand: the welcome and the promotions
How etlas email marketing works: the automatic welcome email, promotional campaigns with your logo and colours, consent and unsubscribing.
5 min 15 min to set up medium impact MarketingPartner businesses: rewards that don’t come out of your till
What partner businesses are in etlas: rewards from your club that are redeemed at another business, how to set up the partnership, how the redemption is validated and why everyone wins.
5 min 15 min + a conversation medium impact Digital menuYour menu in nine languages without translating a word
How the etlas multilingual digital menu works: the nine languages, automatic detection of the customer’s language and how to decide how many to publish.
5 min 5 min of settings medium impact Digital menuNo mayo, extra bacon: option groups
How to set up option groups on the etlas menu (remove ingredients, choose how it’s cooked, add paid extras) and how they reach the till and the kitchen screen.
5 min 15 min per menu medium impact BookingsInstagram or Google? Know where your bookings come from
How to tell whether your bookings come from Instagram, Google or your campaigns: etlas tagged links, source memory and statistics per location.
6 min 10 min of links high impactNothing by that name yet. Try another word — or ask us for the article and we will write it.
Looking for technical sizes and limits?
Apple and Google Wallet pass sizes, how many stamps to put on the card, what to write in a push: the exact answers are in the guides.