The email that looks like yours (because it is)
Every sign-up to your club leaves you an email address with permission to use it. The difference between a list that sells and one that annoys comes down to three decisions you make just once.
The cheapest permission you will ever get
A bought list is worthless. Yours isn’t: these are people who have been in your place, taken out their phone and ticked a box.
You do the maths before writing a word. On the first step of the composer, the panel tells you how many members have an email and permission: that is your real reach, not your total number of members. Say 300 and a €14 average ticket: if just five come back, the email has paid for the twenty minutes it took to write. And there is no cost per send.
Two different emails, and you only write one of them
- The welcome. It goes out by itself with every sign-up, five minutes after registering: not sooner, so it doesn’t compete with the screen where the customer is adding the card to their phone. It is sent even if they didn’t tick the promotions box — it isn’t advertising, it is confirmation that they’ve signed up — and it has a button to their card.
- Campaigns. You write these, when you have something to say. They go to people who gave their email and agreed to promotions — unless you pick one specific person, in which case it is your call.
Both use the same template: a header in your brand colour with your logo (if there is no logo,
your club’s name in large type), your message and the same footer. Campaigns carry the unsubscribe link; the
welcome doesn’t. Type {nombre} in the subject or the text and it is replaced with each member’s name.
It is signed as your club, and you change that name in From.
Switch it on in your panel
- In My business → Details and logos, choose your brand colour and logo: they are the header of all your emails.
- In Sign-up form → What you ask, leave “Email” on Show and Required, and the “I agree to receive communications” box visible.
- In Sign-up form → The experience, switch on “Welcome email at signup”.
- Write a subject and text — or leave them empty and the default one goes out — and save.
- Email marketing → New email.
- Who: everyone, a saved segment or one person. Underneath, the reach counter.
- The email: subject, sender and message in Simple or Rich mode (bold, links, image, button), with the preview alongside. Before moving on, Send test to your own address: the preview shows you the email, and the test shows you how it lands in a real inbox.
- When: now, scheduled for a day and time (your business’s time) or recurring.
- Review & send: it goes out in the background and you can keep working.
What to send, depending on your business
Frequency isn’t set by the calendar: it is set by having something your customer would be glad to know. Writing with no news is serving the same dish twice.
| Business | How often | About what |
|---|---|---|
| Café, bakery | 1 a month | Seasonal product, bank holiday opening hours |
| Set-menu restaurant | 2 a month | This week’s menu, the holiday that fills up |
| Dinner restaurant | 1 every 3 weeks | New menu, event, special date |
| Two or more venues | The same, per venue | With the “Send to” filter, each venue its own |
Segments — age, stamps, level, last visit — are created in Push → New notification and reused here from “A segment”. That is the difference between the same promotion for 300 people and a specific reason for the 40 who haven’t been in for two months.
The mistakes everyone can see
- Sending without sending yourself the test. The broken link and the cut-off subject line show up in two seconds on your phone, and nowhere else.
- Scheduling a recurring email and forgetting about it. A weekly email that always says the same thing teaches your customer to ignore you. You can pause it in the history whenever you like.
- Writing like a platform. “Dear customer, we would like to inform you that” is something nobody says at your counter. Write the way you talk: it is the one thing a chain can’t copy.
Frequently asked questions
Can I email members who didn’t tick the box?
Not in a send to everyone or to a segment: there the module only counts and emails people who gave their address and agreed to promotions, and never anyone who unsubscribed. The exception is “One person”: if you pick a specific member, the email goes out as long as they have an address, because that decision is yours. One detail: people who signed up before your form showed the box look the same as people who said no, even though nobody asked them.
Does the welcome email need the Email marketing module?
No. It is set up in the Sign-up form and goes out with every sign-up through the form that leaves an address. You need the module for campaigns: if you don’t see “Email marketing” in the side menu, it isn’t switched on for you yet: write to us and we’ll look into it.
Why is my open rate lower than in other tools?
Because we don’t count opens triggered by the inbox itself: an open logged in the first 90 seconds with no click is not a read. A click always counts: no inbox clicks links.
If someone unsubscribes, do they lose their card?
No. They stop getting promotions straight away — Gmail and Yahoo let people unsubscribe in one click from the inbox — but they keep their stamps, rewards and card, and still get the notifications on their pass.