etlas
The company

About etlas

etlas (spelled with an “e”) builds the customer club for high-street businesses: the card on their customers’ phones, the messages that bring them back and, if they want them, the till, the kiosk, bookings and the menu.

Updated 2 November 2026.

What we do

etlas makes a business's customers come back. We do it with a customer club that lives on their mobile phone: a card in Apple Wallet and Google Wallet, with no app to download, that collects stamps or points, moves up tiers and sends alerts on its own when the reward is close or when someone stops coming.

Around the club we've built what a high-street business needs so it doesn't have to deal with five suppliers: till (POS), self-order kiosk, handheld ordering, bookings, digital menu in 9 languages, orders and purchasing. Each piece is signed up for separately and they all talk to each other: a sale at the till adds to the customer's card without anyone lifting a finger.

Who it's for

For businesses whose customers can come back: cafés, restaurants, bars, ice-cream parlours, beauty salons, hairdressers and shops, with one location or several. We work in Spain and Portugal, and the platform is in Spanish, Portuguese and English for the business and in 9 languages for its customers.

How we work

  • Public prices, per location per month, on the website. No "ask for a quote" for the basics.
  • No lock-in contract. If it doesn't work for you, you leave.
  • Your data is yours: download it whenever you like. How we look after it is explained in security and data protection.
  • We use it in real businesses: every feature starts with a problem at a specific counter, and the updates page tells you what ships each week.

The company

Trading nameetlas
Companyetlas OÜ
Registrikood (registry code)17550182
Registered officeSepapaja tn 6, Lasnamäe linnaosa, 15551 Tallinn, Estonia
MarketsSpain and Portugal

Contact

The quickest way to talk to us is to book a 20-minute call at a time that suits you. You can also write to us through the form on the home page.

Frequently asked questions

What is etlas?

A loyalty platform for businesses in Spain and Portugal: the customer club with a card in Apple Wallet and Google Wallet, no app, with automatic alerts and campaigns. And, for those who want them, a till (POS), kiosk, bookings and digital menu all in the same place.

Is etlas the same as Atlas?

No. etlas is spelt with an "e" and has no connection with any brand called Atlas.

Who is behind etlas?

etlas OÜ, a company registered in Estonia (registry code 17550182), working with businesses in Spain and Portugal.

How do I contact etlas?

By booking a 20-minute call at get.etlas.me/call or through the form on the home page. If you are already a customer, from your dashboard.